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1 Permission-Marketing
Permission-Marketing n MEDIA, V&M permission marketing (Erlaubnis-Marketing)* * *n <Medien, V&M> Erlaubnis-Marketing permission marketing -
2 permission marketing
permission marketing S&M Erlaubnis-Marketing n, Permission-Marketing n (mit Erlaubnis des Empfängers verschickte Information, die personalisiert, erwünscht, erwartet und/oder relevant ist, wird nicht als Werbung wahrgenommen, sondern als Service; Gegensatz: unerwünschte Werbung als Banner oder Anzeige)Englisch-Deutsch Fachwörterbuch der Wirtschaft > permission marketing
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3 permission marketing
E-comany form of online direct marketing that involves gaining each recipient’s permission. This type of marketing typically involves sending promotional material via e-mail to an opt-in list of subscribers. The term was popularized by business author Seth Godin, who wrote Permission Marketing (1999). -
4 permission marketing
marketing m de permission -
5 permission marketing
марк. = opt-in marketing -
6 permission marketing
Общая лексика: разрешённый маркетинг (Термин, используется для рекламы товаров или услуг в Интернете, на которые маркетинговая компания получила согласие потенциальных клиентов предоставить им информацию о таких това) -
7 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
8 permission
permission f, autorisation f;∎ to ask for permission to do sth demander la permission de faire qch;∎ to give sb permission to do sth donner à qn la permission de faire qch, autoriser qn à faire qchpermission marketing marketing m de permission; -
9 permission
сущ.общ. разрешениеPlease do not cite, quote, or distribute without the author's permission. — Пожалуйста, не цитируйте или не распространяйте без разрешения автора.
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10 ♦ permission
♦ permission /pəˈmɪʃn/n. [u]permesso; autorizzazione ( anche comput.); licenza: to receive permission to do st., ricevere il permesso di fare qc.; to grant sb. permission, accordare a q. il permesso; to obtain permission, riuscire ad avere il permesso; to refuse sb. permission, negare a q. il permesso; You should ask your father's permission, devi chiedere il permesso a tuo padre● (comput.) permission level, livello di autorizzazione □ (comput.) permission policy, criteri di autorizzazione □ permission-based marketing, marketing autorizzato. -
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маркетинг; управление производством и сбытом; реализация; сбыт♦ direct (response) marketing "директ-маркетинг"; прямой маркетинг (по почте, телефону или телевидению без посредников)♦ permission-based marketing "маркетинг согласия" (подход, в основу которого положено уважение личного информационного пространства пользователя электронной почты и его профессиональных и личных интересов: получатель санкционирует отправку ему рекламных сообщений и может в любой момент отказаться от их дальнейшего получения)♦ preemptive marketing "предвосхищающий" маркетинг (реклама еще не вышедших на рынок товаров, отвлекающая внимание потребителей от товаров конкурента)♦ undifferentiated marketing массовый недифференцированный маркетинг (единая маркетинговая стратегия для одного ассортимента продукции, игнорирующая сегментарные различия внутри рынка) -
12 permission based marketing
Общая лексика: маркетинг, основанный на доверии, согласии потребителей (http://www.acoola.ru/book-optinmarket.html)Универсальный англо-русский словарь > permission based marketing
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13 permission-based marketing
per·mis·sion-based mar·ket·ingn no pl Versenden von Werbe-E-Mails an dafür registrierte Internetbenutzer -
14 permission-based marketing
per·mis·sion-based mar·ket·ingno pl Versenden von Werbe-E-Mails an dafür registrierte InternetbenutzerEnglish-German students dictionary > permission-based marketing
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15 Erlaubnis-Marketing
Erlaubnis-Marketing n V&M permission marketing (mit Erlaubnis des Empfängers verschickte Information, die personalisiert, erwünscht, erwartet und/oder relevant ist, wird nicht als Werbung wahrgenommen, sondern als Service; Gegensatz: unerwünschte Werbung als Banner oder Anzeige)* * *n <Medien, V&M> permission marketing -
16 opt-in marketing
марк. рассылка по запросу*, рассылка с разрешения* (форма рассылки, при которой рекламные электронные сообщения рассылаются только тем лицам, которые выразили заинтересованность в получении данной информации, напр. заранее подписавшись на определенную рассылку)Syn:See: -
17 разрешённый маркетинг
General subject: permission marketing (Термин, используется для рекламы товаров или услуг в Интернете, на которые маркетинговая компания получила согласие потенциальных клиентов предоставить им информацию о таких това)Универсальный русско-английский словарь > разрешённый маркетинг
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18 маркетинг, основанный на доверии, согласии потребителей
General subject: permission based marketing (http://www.acoola.ru/book-optinmarket.html)Универсальный русско-английский словарь > маркетинг, основанный на доверии, согласии потребителей
См. также в других словарях:
Permission marketing — is a term used in e marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first opt in , rather… … Wikipedia
Permission marketing — Saltar a navegación, búsqueda Permission marketing es un término acuñado por Seth Godin, utilizado en marketing en general, y e marketing en particular. Lo contrario a permission marketing es el marketing de interrupción. La gente de Marketing… … Wikipedia Español
permission marketing — ➔ marketing * * * permission marketing UK US noun [U] ► MARKETING, INTERNET a method of marketing products and services on the internet that involves asking someone s permission before sending them information: »The big challenge is… … Financial and business terms
Permission marketing — Le permission marketing (ou marketing de permission selon l Office québécois de la langue française[1]) est un type de marketing et publicité qui demande l autorisation des personnes ciblées avant de leur envoyer un message, par opposition au… … Wikipédia en Français
Permission Marketing — Unter Permission Marketing versteht man den Werbe oder Informations Versand, z. B. in der Regel in Form von E Mails, mit der ausdrücklichen Erlaubnis (Permission) des Kunden. Der Begriff wurde zuerst in einem Buch von Seth Godin aus dem Jahr 1999 … Deutsch Wikipedia
permission marketing — n. A form of marketing where the marketer asks the consumer for permission to send them targeted ads based on personal data supplied by the consumer. Example Citation: A recent Vanderbilt University analysis of consumer responses . . . reported… … New words
permission marketing — /pə mɪʃ(ə)n ˌmɑ:kɪtɪŋ/ noun any form of online direct marketing that requires the seller to get permission from each recipient before sending him or her any promotional material … Marketing dictionary in english
permission marketing — /pəmɪʃən ˈmakətɪŋ/ (say puhmishuhn mahkuhting) noun a style of marketing which seeks the prior consent of people to whom marketing information is sent, as by offering some incentive (opposed to interruption marketing) …
permission marketing — ● loc. m. ►SPAM Variante du spam classique. Là, on fait mine de demander votre permission avant de vous abreuver de propagande … Dictionnaire d'informatique francophone
Opt-out (Permission Marketing) — Opt out (engl. to opt (for something) ‚optieren‘, ‚sich für etwas entscheiden‘) bezeichnet im Permission Marketing die im Gegensatz zum Opt in Verfahren automatische Aufnahme in eine Verteilerliste für Newsletter, beispielsweise nach dem Kauf in… … Deutsch Wikipedia
Marketing Par Courriel — Cet article traite du marketing par courriel, et notamment du marketing indésirable appelé aussi spam. Sommaire 1 Origines 2 Les filtres anti spam 3 L’utilisation du courriel comme véhicule de communication personnalisée … Wikipédia en Français